Strategic Capacity to Drive Enterprise Value

Your Partner in Strategy & Performance

Helping established businesses translate vision into results. We bring C-level strategic expertise to drive profitability and execution—without the cost of a full-time executive.

OUR PHILOSOPHY

Creating value through collaboration

Business is best conducted as a willing collaboration between parties whereby each helps the other achieve their goals through the unique value—the abilities, knowledge, experience, and character—they bring to the table. We seek opportunities to match our philosophy and value with those of the parties we do business with. Through this, we can drive performance and outcomes that create significant benefit for everyone involved within an environment of respect and collegiality.

Profit Optimization

We bring clarity to the most meaningful levers affecting your company's profitability and competitive position.

Execution Excellence

We implement structures, systems, and processes that optimize execution of critical initiatives and transform strategy into tangible results.

Enduring Results

We take a focused approach to building the fundamentals that lead to continuous improvement and sustained success over time.

HOW WE HELP

We Will Help You Perform, Compete, and Thrive

Fractional CSO Services

A highly experienced resource that translates strategic thinking into tangible business results, without the cost of a full-time C-level executive. We turn your vision into a prioritized group of initiatives and drive execution across your organization to create value and achieve targeted outcomes.

Profitability Optimization

A strategic approach to optimizing profitability across your organization. We identify the most meaningful levers and develop a portfolio of strategies that improve your ability to generate free cash flow and grow the enterprise value of your business.

Strategy Execution

We translate business strategy into focused and applicable plans and develop a sustained ability within your business to improve and perform through reliable structure, processes, tools, and capabilities.

Planning & Reporting Alignment

We review your planning cycle and recommend adjustments, evaluate the cadence of performance reporting, and improve your company's line-of-sight on execution of plans, strategies, and initiatives.

Change Management

We build change management plans to ensure communication is clear, everyone understands the rationale for change, and people have every opportunity to buy-in to new initiatives and ways of working.

Continuous Improvement

We establish checkpoints to evaluate program progress, track and record documentation to learn from, and conduct annual reviews implementing a cycle of continuous improvement in strategy execution.

ABOUT

Meet Peter Deines

Peter is an experienced executive with a proven history of leading successful organizations.

As a C-suite executive, Peter drove significant profitability growth at private companies including BGE Indoor Air Quality Solutions and CannAmm Occupational Testing Services. As board member and chair, he helped steward over a decade of sustainable organizational growth and financial stability at Threads of Life - a national charitable organization dedicated to supporting families impacted by workplace tragedy. As a youth athletics coach, he has nurtured the development and growth of many young athletes on minor sports teams.

Peter believes that making good decisions, consistently, over time is the fundamental way to enduring success and prosperity. An inclusive leader, Peter creates high performing teams by leveraging strengths of each team member in an empowered environment. He combines strong analytical and communication skills with passion and empathy to deliver successful results.

WHO WE WORK WITH

The Right Fit for Our Expertise

Our expertise is best applied to private sector, for-profit companies—small-to-medium sized enterprises under 500 team members with established revenue streams of at least $15 million annually. We work with organizations that know their business and have a keen vision for how they can compete and win in the market.

We work with companies pursuing significant strategic growth opportunities—unique organizations offering a differentiated value proposition to a significant and growing market. If you've struggled to consistently achieve strategic planning outcomes or optimize your company's profitability, we can help.

OUR PROCESS

The Proven Way We Achieve Results

Research & Learn

We listen, review documents, and consult with leadership to understand your history, people, structure, and opportunities.

Plan Development

Armed with insights, we develop a customized plan focused on enhancing your strategic structure and performance.

Execute & Track

We implement systems, establish checkpoints, and track progress with clear documentation throughout.

Improve & Sustain

Annual reviews and continuous improvement cycles ensure sustained success in strategy execution.

Growing enterprise value through profitability optimization and better execution of strategic initiatives.

© 2026 Deines Strategy & Performance - All Rights Reserved.

Contact

FAQ

Privacy Policy